A guide to the Russian media & marketing scene

17 out of the 20 largest advertisers in Russia are foreign-owned companies. Whilst the level of media investments are still lagging behind markets such as Germany or the UK, Russia is picking up fast and the larger urban regions are now reaching levels of promotional pressure comparable to international standards. The following charts, presented by Steve Harrison from OMD Media at our 2007 network meeting in Moscow, give an interesting overview of the Russian media scene - don't hesitate to contact us for an update of the listed data.

THE_RUSSIAN_MEDIA_SCENE.pdf

Top