AUSTRALIA the best kept marketing secret

In a recent consumer survey, Nielsen has ranked Australia 4th of 55 in terms of market confidence, behind India, Indonesia and Norway. This land of opportunity is a country where luck favours the brave. Marketers in the know consider Australia as a relatively easy market to crack; providing an additional position as regional hub for the Asian-Pacific region. OneForAll’s report on the Australian market-scene tells it all…

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