Making ideas travel

Working principles

Helping clients build brands across markets implies working to three straightforward principles:

Big ideas travel better
Successful international marketing relies on big ideas to cross borders most effectively. For this, you need an experienced lead team, backed by a network committed to being a real business partner.

Interpretation not translation
Straight adaptation often misses the point, and unless the concept is properly trans-created, it will not travel.
Intelligent interpretation, with an ear and an eye for local divergence and flexibility, is the passport to effective communication. This implies a strong local agency in each of your markets.

Owners make careful drivers
Traditional holding company networks find it tough to motivate individual agencies executing global campaigns locally. But when the people looking after your business have equity in their agency, and the agency has equity in its international network, they are doubly motivated to ensure your needs are looked after and your goals met.

Network highlights

  • Cooee Italia reinforces the network's presence in Italy

    ADVexpress – Italy’s daily on line newsletter linked with AdForum – mentionned Cooee as one of the few agencies beating the crisis in Italy by accelerating their growth : another quarter of 8% growth registered during the first 4 months of 2015.

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+32 2 7771313