Markets& Trends
Local insights are an important ingredient of our "OneAgency" network approach, facilitating the development of centrally conceived strategy and creative concepts.
We are regularly updating fact-finding collected from a variety of sources, covering markets, trends and more generally issues cross-border marketers are particularly interested in.
Why advertisers are disregarding baby boomers (2010-08-17)
Advertisers tend to disregard the “grey” market. Yet there are signs that the divide is closing because of the possibilities offered by digital-led approaches.
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Chinese consumers are eager to spend, but it pays to know how. (2010-06-09)
Uncertainty is affecting many markets, tempting international marketers to consider looking at China, hoping that the country’s consumers might just be able to speed up and lift the economy out of recession.
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The Turkish marketing scene in a nutshell (2009-12-24)
Unlike most other countries in the region, Turkey’s marketing communications scene didn’t have to build itself from scratch...
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A guide to the Russian media & marketing scene (2007-10-20)
17 out of the 20 largest advertisers in Russia are foreign-owned companies. Whilst the level of media investments is still lagging...
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Network highlights
- Meet the people behind some of France’s premier luxury brand advertising campaigns.
- The combined strength of our Italian colleagues at Studio Piu and Mirus appears to be greatly appreciated by not less than 10 new clients acquired since their decision to join the two agency structures.
- MG, the iconic British motoring brand has appointed DCH to handle its UK advertising. Our London colleagues have conceived combined off- and online work...
Markets & Trends
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